Pushbullet connects all your computing devices.
There’s an app for that. You know how it goes. You can have an app for every little thing you need, be it free or paid. For the person on the go, everyone with a smartphone, Pushbullet makes staying connected easier. As we all know, you can take a walk in the cloud to handle business remotely; however, Pushbullet offers more convenience. And no this is not like Dropbox, which is currently under fire. It’s not email either so think bigger. Pushbullet closes the gap between all devices.
We have all been in that moment when we needed a file from our computer and didn’t have access. Or perhaps you were able to get the file, but you had to dig to find it on your device. Not cool. Pushbullet automatically downloads your files from your notifications – no digging required for retrieval. Push links, notes, pictures, files, checklists and addresses and they are waiting in your notification tray within seconds.
You may recall the Samsung Galaxy smartphones have that neat feature for transferring files to other galaxy phones? Take Allshare and add rockets to it. Pushbullet allows you to share to other devices too. You can push files to tablets, phones and computers. For example, you can push a grocery list to your spouse. Late for a meeting and need a file, push it from your computer to your phone or tablet with no worries.
Now your super excited about this new app, but unfortunately you must wait. Pushbullet is an Android app. It is currently being developed in California. Stay tuned for more news on this app in the near future. In the meantime, drop us a line on what apps you use to stay connected. We like feedback.
Is your email service account Googling you?
Who doesn’t have a Gmail account – or any email service as far as that goes? It was “free” so you signed up for one. That’s how they get you. Unfornately, you pay for that “free” Gmail account with your life. No not literally, but kind of. Google has turned email service into a profitable business by using your personal information. With over 500 million users, Gmail not only dominates online email service, but it also receives the most backlash regarding privacy laws. With all the lawsuits surrounding privacy, one has to wonder what information is Google using and how.
Gmail Email Service
We all know Google reigns supreme in paid search. Well email service helps fuel some of those ads to you through Gmail. Google makes money off your personal information by scanning and indexing messages and using that data to show ads relevant to you. Unbeknownst to you, email service companies are tracking your interest with each message. This information even includes your financial business and personal connections. Google uses your info to generate advertising that may appeal to you. It’s all about getting the ads in your line of vision so maybe you will click to learn more.
Strategically speaking, Google searches for pertinent keywords based upon the frequency of context within your emails. A conversation thread about a particular topic will generate relevant ads. Google also uses the data for future ad targeting. Your ignorance is a gold mine for marketers and advertisers. Furthermore, your ignorance is truly bliss because the privacy laws are listed within the terms and conditions and privacy polices – but how many of us really read that text word for word? No one does really. That’s why we get upset when an ad for single dating appears after a friend emails us a candidate for a blind date.
In recent months, Google has experienced some legal issues regarding the privacy terms for Gmail. Some customers have complained, with some going as far as taking legal action against the Internet giant. However, Google defense for Gmail was made by explaining they do not have employees reading emails – it’s just a scanning device looking for keywords. And Google prevails. Plus you can’t beat all the storage space and lack of spam. Some states have laws restricting the use of private information; however, people keep signing up for free email services despite the known tracking.
What are your thoughts on this? Do you agree that it’s okay for search engines to target ads to users based upon information gathered through email services? Leave us a comment.
Does your company have a mobile website?
A mobile website is almost essential to receiving traffic today. Consumers are on the go and use their mobile devices for everything: calling, texting, banking and purchases. Having a mobile website could be a significant advantage to your company’s success. Of course you are probably thinking – I have a website…doesn’t it show up on a smartphone? Yes it does; however, it must be mobile friendly in order to work successfully. Let’s take a closer look at what a mobile website should embody.
A mobile website should be user friendly on all accounts just like your regular website. Users should navigate with ease and all the content should be there. From a design perspective, the usual culprit to a website not translating well from desktop to mobile is the structure. Your website should convert when accessed from a mobile device. To make it easy for web designers, Google offers a great guideline for developing a mobile device optimized website.
As you know Google’s words are gold, other search engines will support these recommendations as well. Google supports three design configurations for a mobile website: responsive design, dynamic serving, or a separate mobile site. Your company’s webmaster should use the responsive design. It’s highly recommended by Google because it serves the same HTML code for one URL for all devices. It uses CSS media queries to better determine how the content appears for the mobile user. This version rules out the redirects. (We all know how Google feels about redirects.) Responsive design also saves the information for the site and Google’s crawlers.
Dynamic serving differs from the responsive design in that it serves different HTML codes for one URL. The mobile content is consider hidden in your coding, so the Google bot has to find it and make it mobile compatible. The third option is to build a mobile website completely separate from your main site. This creates a redirect usually to a URL with an “m” such as m.trueitpros.com instead of trueitpros.com. This will have redirects as it depends upon the user agent.
There are other design aesthetics that should happen when making a mobile website. With any web design you want to keep it simple and be concise. Users don’t want to read a ton of content on your main site, so really don’t to read it while on the go. Think about the context and make sure all the important navigation pieces are there: click-to-call, services, about us, email, etc. Also make sure your brand is still properly represented. Lastly make sure you test the mobile website on a tablet, iPad, iPhone and Android device to make sure it looks good and is fully functional.
trueITpros has some of Atlanta’s best web designers in-house. Call us if you need a mobile website form your business. We’ll make sure you’re found online.
Google Search Results Get Enhancement!
Every digital marketer knows that Google is the end-all-be-all of the Internet. When Google makes changes, everyone has to change accordingly. Search engines use Google as the blueprint for SERP (search engine results page). The way we look at Google search results is going to change. Well…here we go again.
Google Search Results
With the evolution of mobile technology, the Internet is changing too. Now don’t panic; these changes won’t happen overnight. We saw some small changes in 2013 and will continue to see changes over the next few years or so. Search engines have to stay relevant, so when technology changes, they have to follow suit. That’s not all. As a company that offers search engine optimization (SEO) and search engine marketing (SEM), trueITpros has to change as well. How we maintain our clients online is important, and staying abreast of all the Internet changes is vital.
So SERP is getting a face lift. The background color for ads will change in order to distinguish them from organic Google search results. As it stands, all search results rather look the same; however, with the color change paid ads will become more visible. Bet our clients will be happy to hear this.
Have you noticed that nifty graph that displays data to the right of your Google search results? The knowledge graph is your friend. It is there to answer additional questions beyond your initial query. It is also an agent of convenience so you can access answers quicker. If you start clicking within the knowledge graph, you tend to click more on related results and hangout on Google. Mission accomplished. You can look forward to the knowledge graph becoming bigger and badder.
Google’s changes to the algorithms has put a pressure on SEO professionals to write more quality content and gain more quality links to stay relevant. The idea is to give you “expert” answers to your search queries. The fight to be at the top of the first page is on. Web content managers are forced to reevaluate language and link build strategies so their sites don’t lose ranking.
Mobile SERP will change. As we incorporate more mobile sites, there will have to be changes simply because websites don’t translate the same on smartphones from desktops and tablets. Google has started testing these waters with the Hummingbird algorithm. Designed for long-tailed search queries, this algorithm will help in make displayed results and spoken queries better.
Are you excited about what’s to come? Leave us a comment.
That hashtag is an action tag campaign!
Hashtag this and hashtag that. How many times do you hear that word or see that word on social media pages? It’s a Twitter thing, but hashtags are more than an online marketing tool to spark interest and drive trends. Companies are finding more cool ways to get consumers engaged in social media by first catching their eyes on the television. We’re obviously used to seeing TV commercials, informing us of what’s new in stores or the next big thing on the way to the market. With that said, a commercial is a brilliant segue into boosting social traffic.
Recently Oreo ran a clever commercial during the Grammy Awards to promote a new cookie flavors. The ad encouraged viewers to tweet #sendmeoreo in order to receive a free bag of the new cookie flavors. The end resulted in Oreo running out of cookies to give away. Pretty smart right? But how would it work otherwise – using a commercial to boost social traffic for your company. How does an action tag campaign work for services?
A product that is completely consumer friendly and well-loved such as and Oreo cookie has an easier in with social networking. Plus who doesn’t know the brand by now? Action tag campaigns are popping up for major branded companies. A company that offers a product that is readily available for shipping, such as cookie, has a better chance at reaching consumer hands than something like automotive services. The idea of boosting social traffic and ramping up a new Twitter trend is not easy as it forces you to evaluate how good of a product you have. Consumers only run towards goods that spark their interest, usually a physical product they can buy and use right away, but building brand awareness for a service is not the same.
Although we don’t have a product that we can talk about on a commercial and get consumers to tweet about, we do, however, have a service that doesn’t run out. For example, we offer The Vault, a heavy-duty backup service that keeps your servers protected and updated every 15 minutes. You can order The Vault for your company’s IT networking, but we cannot send it to you UPS – it’s not a bag of cookies. Furthermore, outside of business IT services, the average consumer does not have The Vault branded on their minds. It would be an ultimate challenge to get people tweeting about it through the TV platform. The flipside is that it does require some action so an action tag campaign could work.
With that being said, one has to understand the services they offer and how to strategically make it desirable. What will make someone tweet my hashtag, #OpenTheVault? Writing compelling tweets can get you a retweet if it sparks curiosity. (Do you want to know what’s in The Vault? #OpenTheVault Have you seen what’s in The Vault? #OpenTheVault) Now you want to know what’s in The Vault…right? It takes a fun approach to rhetoric with a splash of psychology to get someone intrigued enough to investigate the offer. You don’t know what’s in The Vault – it could be anything. Ambiguity in a TV ad is the key.
Does your company use action tag campaigns? If so, what was your approach? Leave us a comment!