That hashtag is an action tag campaign!
Hashtag this and hashtag that. How many times do you hear that word or see that word on social media pages? It’s a Twitter thing, but hashtags are more than an online marketing tool to spark interest and drive trends. Companies are finding more cool ways to get consumers engaged in social media by first catching their eyes on the television. We’re obviously used to seeing TV commercials, informing us of what’s new in stores or the next big thing on the way to the market. With that said, a commercial is a brilliant segue into boosting social traffic.
Recently Oreo ran a clever commercial during the Grammy Awards to promote a new cookie flavors. The ad encouraged viewers to tweet #sendmeoreo in order to receive a free bag of the new cookie flavors. The end resulted in Oreo running out of cookies to give away. Pretty smart right? But how would it work otherwise – using a commercial to boost social traffic for your company. How does an action tag campaign work for services?
A product that is completely consumer friendly and well-loved such as and Oreo cookie has an easier in with social networking. Plus who doesn’t know the brand by now? Action tag campaigns are popping up for major branded companies. A company that offers a product that is readily available for shipping, such as cookie, has a better chance at reaching consumer hands than something like automotive services. The idea of boosting social traffic and ramping up a new Twitter trend is not easy as it forces you to evaluate how good of a product you have. Consumers only run towards goods that spark their interest, usually a physical product they can buy and use right away, but building brand awareness for a service is not the same.
Although we don’t have a product that we can talk about on a commercial and get consumers to tweet about, we do, however, have a service that doesn’t run out. For example, we offer The Vault, a heavy-duty backup service that keeps your servers protected and updated every 15 minutes. You can order The Vault for your company’s IT networking, but we cannot send it to you UPS – it’s not a bag of cookies. Furthermore, outside of business IT services, the average consumer does not have The Vault branded on their minds. It would be an ultimate challenge to get people tweeting about it through the TV platform. The flipside is that it does require some action so an action tag campaign could work.
With that being said, one has to understand the services they offer and how to strategically make it desirable. What will make someone tweet my hashtag, #OpenTheVault? Writing compelling tweets can get you a retweet if it sparks curiosity. (Do you want to know what’s in The Vault? #OpenTheVault Have you seen what’s in The Vault? #OpenTheVault) Now you want to know what’s in The Vault…right? It takes a fun approach to rhetoric with a splash of psychology to get someone intrigued enough to investigate the offer. You don’t know what’s in The Vault – it could be anything. Ambiguity in a TV ad is the key.
Does your company use action tag campaigns? If so, what was your approach? Leave us a comment!
Yes you can charge a mobile device with fruit.
charge a mobile device with fruit
There is always something fun going on in technology. It’s not just your breakthrough gadgets; there are other more pedestrian ways to learn something new and cool. For example, ways to charge your devices without an actual charger in hand. Do you recall that science project you had back in the sixth grade – you know the one where you test the electricity in fruit? You probably had a small light bulb, a lemon, lime, grapefruit, apple and tomato, a galvanized nail and some kind of measuring instrument to measure the electric current in the circuit to the light bulb. Does this sound familiar? In 2014, you don’t need all of these items. You can charge your mobile device with fruit. Check out this video to see how you can charge an iPhone with a watermelon.
If you are ever away form an electrical outlet and your phone is dying, let’s hope you have an apple in your pocket. The acid from the fruit’s juice will charge your iPhone or Android device with ease. This mostly accomplished through fruits with high acidity; however, you can charge a cell phone with a banana. If you having the dilemma of not knowing if your charger is charging your phone, swap it out with a piece of fruit to see if the connection is in the chord or the power source. If the chord fails with the fruit, take that charger back to T-mobile and get a new one. Until then…an apple day keeps you online.
Put a Face of Office 365. — Office 2013 users
Go ahead and put your face to Office 365 in Lync, Outlook, Sharepoint and more for 2013 users. Here is a quick how to:
- In the Lync main window, click the MYSTERY MAN
- In My Picture options, under My picture, click Edit or Remove Picture.
NOTE If the Edit or Remove Picture button is unavailable (grayed out), like this:
- The Hide my picture option, above Edit or Remove Picture, is not selected.
NOTE If your My Picture options don’t include these options, you’re using Lync 2010 and need a different Help topic: see Prepare a picture for Lync Online.
- On the Office 365 sign-in page that opens, type your Office 365 user name and/or password as needed, and click Sign in. If you are already signed in, you will go directly to the picture upload page.
- Click Browse, and go the picture you want to use. Any size and resolution is fine.
- Click the file, and then click Save
- Your picture will appear in your Lync within secs, and across the organization within the hour.
Share your photos and print them with the new Polaroid Socialmatic.
This is for everyone born before the age of the digital camera – let’s say before the late 90’s. Remember back in the day when your dad or mom asked you to grab the camera for photo opts at family events? I’ll take one guess and say you probably had a Polaroid One Step Camera. It was mostly likely a black camera that folded open like a transformer. What kind of film did it take? That’s right…it took actual film unlike the digital cameras of today. The One Step was an instant camera that generated a fully developed image upon taking a picture. Released to the consumer market in 1948, Polaroid has been able to stay current and strong throughout the years as technological advances keep progressing in the camera industry. Now they are taking digital cameras to a new level with the Polaroid Socialmatic.
The Polaroid Socialmatic brings the instant camera of yesterday to the digital age of today. Built specifically for social networking, the Socialmatic makes it easy to capture all moments and memories for social media purposes. However, you can also print your photos on the spot. No other digital camera offers this feature. Instead you have the delayed gratification of printing your images from a computer well after taking the photo. The Polaroid Socialmatic gives you options.
Socialmatic is automatically social – hence the name. Inspired by this current Instagram age, it has built-in Wi-Fi and apps for social media such as Facebook, Twitter, and Pinterest. These social networks thrive on the upload of pictures shared with family and friends. It has a 14 megapixel front camera and an additional 2 megapixel rear camera. What other digital camera has this? Don’t answer that just yet…it gets better. The Socialmatic is Android based and has a touchscreen with an LCD display making it easy to navigate.
But how does the Socialmatic print if it is digital you might ask? Ink-less paper! The Socialmatic uses Zero Ink Paper, a product of Zink Imaging, which allows it to print 2”x3” photos on smudge-proof, water resistant and tear-proof paper. Zink Imaging is the inventor of Zero Ink, an innovative color printing system that does not use ink cartridges or ribbons. The Zero Ink Paper already comes with the ink embedded within the paper to produce a clear and fully-colored photo upon capturing the shot. Zink Imaging is taking the lead developing on ink-free printing for business and consumer needs. Their partnership with Polaroid only scratches the surfaces or where digital cameras can go in the future. Zink is partners to Dell as well. Before you know it we will have desktops and laptops that can print without a physical printer attached.
The Polaroid Socialmatic is not on the market yet, but it will be in the fall of 2014. Every smartphone has a camera nowadays. Is the Socialmatic stiff competition? Just out of curiosity, what kind of digital camera do you have or do you simply use your camera phone to take pictures? Leave us a comment!
LG reveals its new all-in-one desktop pc, a not so distant cousin to Apple’s iMac.
When Apple released the iMac, their all-in-one desktop pc, the world was super excited to see a new, sleek approach to desktop computing. The old bulky floor model PC might take another back seat to LG’s new all-in-one desktop PC, the LG Chromebase (Model 22CV241). We can look forward to this product’s grand debut in January, but let’s get to know some stats now.
all-in-one desktop pc
The LG Chromebase is definitely a passenger on the futuristic ride computers are taking. The destination is a more accessible and less cluttered desktop. For one, power chords are not an issue. With a built-in Intel Celeron CPU processor, 2GB internal memory and 16GB iSSD storage, the LG Chromebase is that old bulky floor model transformed. It’s taking a jalopy and turning it into a town car. Since this computer is a Google product, it offers access to the Chrome Web Store where users can find a ton of apps for Gmail, Drive, Google Play, YouTube, Maps and much more.
The all-in-one desktop PC has video chat capabilities with a 1.3 megapixel camera. The LG Chromebase also has a 178 degree adjustable viewing angle. It is expected for schools, hotels and other businesses to adopt the all-in-one desktop PC as we move into the future of computers. So there you have it. Something to look forward to if you are in the market for a new PC.