trueITpros, LLC

trueITpros can help your small business stay in constant contact with customers!

When marketing your small business to the world it is most important to keep constant contact with your audience. Engagement marketing can help you obtain and grow customer relationships. As you know, each customer/client relationship is valuable; without them there is no bread or butter. Not only does trueITpros lead the race in small business IT solutions, we also have a unique grasp on marketing strategies that help small business owners compete in an ever changing market. To stay at the top of the marketing game, trueITpros has recently taken their marketing ventures to the next level by partnering with Constant Contact . If your company has the voice of a shrinking violet, trueITpros and Constant Contact can help you sound more like a blooming rose.

Constant Contact specializes in email, social media and event marketing as well as online surveys local deals and digital storefronts. Maybe you need a new method to get your monthly newsletter out to customers. Email is the answer. Everyone checks their inbox throughout the day. Increase your client reach through weekly or monthly emails that will deliver results such as new business relationships and more revenue.

Perhaps your Facebook or Twitter page needs a boost in likes or follows. Constant Contact can help you turn fans into customers through running special promotions. Keep your current audience engaged while picking up new fans. All it takes is a little free coaching. With Constant Contact you never have to wonder if your efforts are working. You can track your success with real-time reporting. Stay one step ahead of other companies in your industry by planning your next move and keeping your ideas fresh.

At trueITpros, we are solutions providers. Sometimes managing marketing can become overwhelming. It truly is a full time job making sure your company has an active presence online. That’s where we come in. trueITpros manages several successful email marketing and social media marketing campaigns through Constant Contact. We have a formula that can give any small business high traffic and a far reach. To learn more about how we can help you stay in constant contact with your audience, call us at 678-534-8776 for a consultation today!

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written by trueITpros \\ tags: constant contact, email marketing, newsletters, social media marketing, trueITpros

trueITpros loves to boast about Yoast and the WordPress SEO plugin!

The web design and marketing team at trueITpros loves to boast about one particular WordPress plugin. Yoast offers an amazing WordPress SEO plugin that bridges all the gaps in search engine optimization. As one of Atlanta’s best kept IT secrets, trueITpros offers SEO services to various clients. In order to slide your website into great organic rankings, yoast can help simplify your SEO tactics all within a few steps.

This is for the bloggers, strictly for the bloggers. Ever wonder how your blog posts can get great organic listings like others do online? Most likely your competition is using yoast. This WordPress SEO plugin allows you to add in all the important information needed to find your blog post on major search engines. You can write in your focus keyword and drive it home in the meta title and description just the way Google likes it. But how do you know it will work you ask? Well – this lovely WordPress SEO plugin comes with Linkdex Page Analysis. Think of it like a checklist. This portion of yoast provides simple checks to ensure all SEO specifications are met so the blog post reaches optimal performance.

Content gets all the glory because content tells the story. Linkdex Page Analysis can help you write better, stronger content. For example, if you don’t have keyword rich content in your blog post, yoast will let you know. In fact it will let you know if you don’t have enough content at all. Remember that checklist, well…there you go. If content is the bread, then each link is like butter. Yoast is an awesome WordPress SEO plugin for building outbound links. Linkdex Page Analysis will let you know when to aad links to generate traffic to your post. A WordPress SEO plugin wouldn’t be fancy without a little social media integration. Check one box and poof, your post is on Facebook. There is also room for Google+ tags. Watch your circle grow as more readers find your writing styles online.

So there you have it. trueITpros is always perfecting a client’s brand online through our unique websites and marketing strategies. Now you know one of our secrets, but you don’t have to keep it quiet. Call us to build a WordPress site for your business, and we will be sure to add in the WordPress SEO plugin yoast so the clicks from organic traffic can start rolling in. If we build it, they will click.

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written by trueITpros \\ tags: seo plugin, trueITpros, wordpress seo plugin, yoast

Microsoft launches a direct attack on Google privacy standards

Have you ever sat down to read your Gmail and been blown away by the accuracy of ads appearing around your inbox? The Google privacy standard is under direct attack by the digital patriots at Microsoft. Let’s be real: it’s no secret that Google harvests user information to sell highly targeted ads. Heck, a major part of the trueITpros model is to help businesses get the highly famed and sought after Google recognition. In today’s market, being in-sync with Google is absolutely necessary to digital success. Do we think it’s wrong for Google to target highly sensitive, personal information to sell said ads? Yes, we think it is very, very wrong.

Our only aim is to guide other small businesses along the rough and tumbling road to success.  Our team of Microsoft Certified Engineers knows there is a right and wrong way to do business. So what does Microsoft have to say about all this? Everything they’ve wanted to say for years.

Scroogled.com is Microsoft’s latest campaign aimed at publicizing “borderline creepy” Google  privacy standard. The website has outlined the endless reasons why a switch to Outlook would be the best step toward secure and private web communication. We think this massive anti-Google effort says a lot about Microsoft’s stance on ethical business practices. Back in 2012, Microsoft launched Outlook.com, a web counterpart to the popular desktop mail application.  A recent announcement stated that the web app will begin moving veteran Hotmail users to the new platform. Is this a last-ditch effort to establish some notoriety?

The Scroogled campaign hasn’t been exclusively on the web; Microsoft has also targeted newspapers as a medium to convert Gmail users. Gmail fanboys will likely defend the platform regardless, claiming that the interface and design outweigh the threat of totally unethical security breaches.  We’re with Microsoft on this one;  no one wants their private moments targeted against them just to make a buck.

trueITpros says go Microsoft to avoid ads altogether. Outlook.com has zero ads, and will integrate flawlessly with your business IT structure.  We offers highly secure IT solutions with the highest Microsoft standards for business integrity.

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written by trueITpros

SEO Strategies—what is SEO and how does it work?

It’s time to beef up your web presence with integrated SEO strategies. So what exactly is SEO, you ask? Search engine optimization (SEO) is regarded by many as a highly technical and confusing sector of computer programming. While online marketers are an emergent skill in today’s workplace, finding an IT firm that will guarantee SEO rankings is hard to come by. SEO is the use of highly recognizable keywords that search engines use to direct traffic to a web page.

Did you know you can optimize your entire site, page by page? This measure is particularly important for new business owners. SEO is the written framework your website needs to get recognized by search engines. Google, Bing, and Yahoo target keywords within your website and use a ranking system to deliver the best results to users. These keywords can be found within the text, in headers, buttons, and by an image’s “alt” tag”.  We know it’s difficult to start over, but finding a professional solution within your budget is possible with trueITpros. We offer custom packages that will curate your spot in the top 10 search results.  Here are some quick SEO strategies to jump-start your web transformation.

1. Outbound Links

Using outbound links in your content tells search engines that you are highly connected and visible to web surfers. The more links, the better. We recommend starting with 2-3 per page. Using links also demonstrates your credibility and diversity to customers.

 2. Focus Keywords

Google’s ad word tool researches and frames the power of a keyword from the Google database. Enter your website URL or SEO-focus keyword, and see what people are looking for in your market.  The best SEO strategies will use medium competition/high search volume keywords.

 3. Diversify your Approach

Do you work in a niche market like landscaping or computer programming? If you do, you’ve probably thought that your business is too specific to market or optimize. Wrong! If you were explaining your business model to a friend, how would it sound? As a company, what do you value? The “we” generation of collaborative business structure is the new model for success. Try to enhance your SEO strength by learning more about your local market, competition, and employees. Listen to your customers’ most common problems. Get involved with a non-profit and start a mutual relationship.

The SEO specialists at trueITpros are WebCEO-certified and ready to renovate your website with booming and effective SEO strategies—guaranteed. Our clients range from night clubs and cafes to art galleries and automotive shops. No market is too strange and no budget is too small. Call us to talk about endless SEO solutions for your growing business.

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written by trueITpros